Net Influencer

  • Talent Collectives

  • Web Stories

  • StrategyHow To Use Instagram SEO and Increase Your DiscoverabilityVlogging Ideas: 10 Good Ideas to Boost Your CreativitySkincare Influencer: How to Become a Successful Skincare Influencer on Social MediaHottest Podcast Topics: 7 Top Trends to Help Grow Your Podcast in 2023Video Shoot – How to Plan and Execute a Successful Video Shoot for Your Vlog

  • Commentary

  • Subscribe to Influence Weekly

  • What Is Instagram’s Latest Notes Feature?

  • How to Use Instagram Subscriptions to Earn More Money as an Influencer

  • Everything You Need to Know About Instagram’s Transparency Tools

  • How To Use Instagram SEO and Increase Your Discoverability

Table of Contents:

  • Differences in FeaturesBest Uses for Each Type of AccountAnalytics and InsightsSwitching Between AccountsPros and Cons

Differences in Features

To help you better understand the differences between a business and a creator account on Instagram, it is important to first discuss the nuances of each.

A business account is designed to help companies promote their product range and interact with their customer base.

[Unsplash]

You can also use this type of account to connect with other businesses, which can be beneficial for networking.

A creator account, on the other hand, is meant for content creators. As such, these platforms help them share their original content with the world.

This type of account can also be used to connect with your fans or followers.

Need help promoting your business on Instagram? Check out our business account! Or, if you’re a content creator, our creator account is perfect for you!

Click To Tweet 

Best Uses for Each Type of Account

There are two types of accounts on Instagram – business and creator.

Each type of account has its own set of features and benefits that can be best utilized depending on what you’re using Instagram for.

If you’re using Instagram to build your brand and connect with potential customers, then a business account is best for you.

Business accounts have access to insights, which give you valuable information about your followers and how they’re interacting with your content. This can help you to better understand your audience and tailor your content to them.

They can also create promoted posts, which are a great way to reach a wider audience and boost engagement.

However, if you’re using Instagram to showcase your creative work and connect with other creatives, then a creator account is best for you.

These types of accounts have access to a wider range of creative tools, such as story templates and music stickers. Creator accounts can also link to external websites, so you can direct your followers to your portfolio or online store.

Plus, like business accounts, creator accounts can also create promoted posts.

Key Takeaway: There are two types of Instagram accounts- business and creator. Each type of account has its own set of features and benefits that can be best utilized depending on what you’re using Instagram for.

Analytics and Insights

Business accounts have access to insights like:

Creator accounts have access to insights like:

  • Follower growthEngagement rateImpressionsTop locationsHashtags used

Both business and creator accounts have access to general insights like:

  • Posting frequencyBest time to postFollower count

Business accounts often have access to more detailed analytics and insights that can help you better understand your audience and engagement. 

Key Takeaway: Business accounts have more detailed analytics and insights than creator accounts.

Switching Between Accounts

If you’re like many people, you probably have multiple social media accounts and if you’re a business owner, you may have both a personal and a business account on the same platform.

So, what’s the best way to manage multiple accounts?

Instagram allows you to switch between a business and a creator account as needed. So, if you find that you need to access both types of features, you can easily switch between the two.

Here’s how to switch between a business and a creator account on Instagram:

  • Open the latest version of the Instagram app and tap on your profile icon.Tap on the Settings icon.Scroll down and tap on Account.Tap on Switch to Creator Account or Switch to Business Account.Follow the prompts to complete the switch.

Key Takeaway: You can have both a business and a creator account on Instagram and switch between them as needed.

Pros and Cons

There are around 1.44 billion monthly active users on Instagram, making it a powerful platform for businesses and creators alike.

So, which account type should you use for your brand?

Let’s take a look at the pros and cons of using a business account vs a creator account on Instagram.

Business Accounts:

Pros:

  • Access to useful insights.Ability to produce and promote advertisements.Provides access to other business tools.

Cons:

  • Limited customization options.More restrictions on content.Less personal connection with followers.

Creator Accounts:

  • Greater flexibility in content.More personal connection with followers.More creative freedom.

  • Fewer insights.Cannot run advertisements.Limited access to business tools.

Not sure if you should use a business or creator account on Instagram? Here’s a helpful guide to help you decide! #Instagram #business #creator

Click To Tweet

Melody Day is a UK-based copywriter, working in developing industries such as travel, beauty, and lifestyle. She creates digestible copy that is fully optimized for SEO and gains positive engagement from readers. They are able to create engaging blogs and website copy for a range of unique brands.

More in Commentary

Commentary

Today, the beauty industry generates over $100 billion in revenue worldwide. Researchers at the influencer marketing…

Netinfluencer will discuss the key findings in the Virtual Creators 2022 Report by NeoReach. As the…

As the world continues to work toward a more digital landscape, many businesses are relying on…